Larissa Hällefors

Larissa Hällefors serves as the Employer Branding Lead at CGI since March 2023, focusing on strategic and operational management of Employer Brand in Sweden and Norway. Prior to this role, Larissa held significant positions at Universum from August 2018 to March 2023, including Global Commercial Product Manager and Head of Advisory EMEA, where responsibilities encompassed managing global product portfolios and leading the Advisory team across the EMEA region. Larissa's career began at Kantar Sifo, where a tenure from April 2000 to June 2018 as Senior Consultant and Key Account Director involved developing integrated Employer Brand strategies. Earlier experience includes lecturing and research at the Stockholm School of Economics and freelancing as a market consultant. Larissa holds a Ph.D. in Economics from Saint Petersburg State University and completed Executive Education at the Stockholm School of Economics.