CHAGEE Malaysia
Chong Han Keong is a seasoned finance professional with extensive experience in senior leadership roles across various companies. Currently serving as Finance Director at CHAGEE Malaysia since May 2025, Chong previously held the position of Chief Financial Officer at ZUS Coffee and Jaya Grocer, where Chong led significant projects such as the RM 1 billion acquisition of Jaya Grocer by Grab and implemented key financial systems including SAP HANA S/4 Public Cloud. Chong's earlier roles include Accounting General Manager at AEON BIG (M) SDN BHD, where Chong was recognized as the youngest General Manager and received an Excellent Executive Award. Chong has a solid foundation in financial planning and analysis from experience at JTI and a background in accounting from Cartier and Panasonic. Chong holds a CPA membership from CPA Australia and a Bachelor's Degree in Business Administration with a Finance major from Universiti Kebangsaan Malaysia.
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CHAGEE Malaysia
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CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 4,500+ stores globally. As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids. The Brand was established in Malaysia in Year 2019. Since then, we are currently operating more than 150 outlets across the whole Malaysia. CHAGEE TOGETHER!