Allison Tan

Allison Tan is an experienced brand strategist currently driving brand growth for CHAGEE across the APAC region as part of the brand planning team. Previously, Allison held various positions at SHEIN, including Brand Manager and Senior Branding Specialist for the SEA markets, focusing on holistic brand management, social media strategies, and offline activations. Prior experience includes serving as a Senior Marketing Executive at Big Bang Capital Pte Ltd, where Allison managed digital marketing efforts and strategic partnerships, and as Head Bartender at Jekyll & Hyde Cocktail Bar. Educational qualifications include a Bachelor's degree in Hospitality & Business Management from Murdoch University.