Eugene Lee

Eugene Lee is an accomplished marketing executive with extensive experience in leading global marketing strategies across various sectors. Currently serving as Vice President and Chief Marketing Officer APAC at CHAGEE since April 2025, Eugene previously held significant roles at McDonald's, including International CMO (IDL) and Regional CMO for Asia, where responsibilities encompassed overseeing operations for over 16,000 restaurants and generating substantial annual revenues. Eugene's career also includes a pivotal role as Senior Director of Marketing, Strategy & Insights in Malaysia, where a major brand turnaround solidified McDonald's position as the leading QSR brand in the market. Eugene's educational background features a Bachelor's Degree in Marketing from Northwood University, graduating Magna Cum Laude, and exemplary performance in an American Degree Program at Kolej KDU.