CHALAAD is more than just a retailer of smart home products. We are dedicated to importing the latest innovations in intelligent living and providing expert consultation to customers who want to create their own smart home solutions. With our expertise and wide range of products, CHALAAD is your trusted partner for smart home intelligent living.

Automation

Consumer Goods

Consumer Services

E-Commerce

Electronics

Retail

Smart Home

CHALAAD

A dynamic hub for innovation and operations, serves as the nerve centre of our company. Designed for collaboration and efficiency, this modern workspace fosters strategic planning, product development, and customer support while seamlessly integrating many of the company's smart home products into real-life settings.With dedicated areas showcasing live demonstrations, clients can experience firsthand how cutting-edge technology enhances everyday living. The headquarters also features a welcoming consultation space where customers can receive expert guidance in selecting the ideal smart solutions tailored to their needs, ensuring a personalised and immersive experience.

Headquarter 🏯 Bangkok

A strategically positioned branch supporting the operations of our company in the south of Thailand. It oversees some key administrative tasks while serving as a forward base for customer services. This facility ensures efficient coordination of logistics, regional sales, and technical support, while also hosting specialised teams dedicated to installation and maintenance services.

Regional Service Office 🏖️ Phuket

A cutting-edge distribution hub specialising storing our broad selection of smart home technological products,  the storage facility ensures secure inventory to be rapidly fulfill orders from all over the country. Stocking an extensive range of innovative products—from smart security systems to AI-powered appliances—this state-of-the-art facility optimises storage and logistics to meet the evolving needs of modern households.

Logistics Operation Terminal 📤 Nonthaburi

Nut Rattanasaksopana

Customer Experience Manager

Services Manager

Appliance & Lighting Category Manager

Specialising in smart home installations, the technology service department ensures seamless setup of automation systems, electrical wiring, and connected devices. With expert technicians, it provides professional installation, troubleshooting, and maintenance to optimise home efficiency and security.

⚙️ Technology Services

🍬 Brands & Categories Management 

Dedicated to delivering exceptional service, we ensures seamless support for customers. From handling inquiries to troubleshooting smart home installations, this team provides expert assistance, guiding users through products and services while maintaining satisfaction and trust. We utilise multitude of softwares to connect and serve at all the channels which our customers find convenient.

🛎️ Customer Experience Management

The driving force behind growth, we identifies opportunities, builds partnerships, and expands the company’s market presence. Focused on customer acquisition and revenue generation, fostering long term and exciting partnership, the team nurtures relationships, negotiates deals, and delivers tailored smart home solutions to meet client needs.

🎉 Business Development

Managing the full product lifecycle, the Commercial Retail Operations Department oversees sourcing, inventory handling, and logistics for sales. It ensures efficient procurement, warehousing, and distribution, optimising supply chains to deliver smart home solutions seamlessly to customers.

📦 Commercial & Retail Operations Management

financial foundation of the company, the Finance & Accounting Department manages budgeting, financial planning, and reporting to ensure stability and growth. It oversees accounting operations, audits, and cost management, providing strategic insights to drive sustainable success while maintaining compliance with industry regulations.

CHALAAD

Org chart

Teams

⚙️ Technology Services

🍬 Brands & Categories Management

🛎️ Customer Experience Management

🎉 Business Development

📦 Commercial & Retail Operations Management

🧾 Finance & Accounting

Offices

CHALAAD

Org chart

Teams

⚙️ Technology Services

🍬 Brands & Categories Management

🛎️ Customer Experience Management

🎉 Business Development

📦 Commercial & Retail Operations Management

🧾 Finance & Accounting

Offices

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