Julien Malet

Julien Malet is the Head of Growth and CMO at GetChalet.com, where he leads all organic and performance-driven marketing initiatives. In 2023, Julien spearheaded Chalet’s end-to-end growth engine, achieving a remarkable 840% increase in revenue through strategic SEO, content marketing, email automation, social media, and SEM campaigns.

Julien is the architect behind Chalet’s long-tail SEO strategy for short-term rental regulation guides across the U.S., leveraging tools like SEMrush, Google Analytics (GA4), and Heap Analytics. His efforts successfully placed Chalet’s content on the first page of Google for highly competitive STR keywords, becoming a go-to resource for investors navigating rental rules nationwide.

In addition to SEO, Julien develops full-funnel product marketing and demand generation strategies in close collaboration with product, tech, and sales teams. He has been instrumental in launching lead-generation tools that provide data-rich insights for STR investors—such as market reports, investment calculators, and local analysis tools—empowering Chalet users to make smarter property decisions across the U.S.