Lily M.

Lily M. has a diverse work experience in various roles and industries. Lily currently works as the Head of SEO (Beauty) at Chalhoub Group since 2023. Prior to that, they were the Head of SEO at Acquisit from 2019 to 2022. At Acquisit, they specialized in technical SEO for e-commerce websites and also worked on growth strategy, performance marketing, data science, web analytics, and more.

Before Acquisit, Lily served as an SEO Manager at Feed. for a short period in 2018. Prior to that, they worked at FABERNOVEL as an SEO Specialist from 2016 to 2018. At FABERNOVEL, they also worked as a Digital / SEO Specialist, where they provided consultancy services in various areas including SEO, paid acquisition strategy, data analysis, influence marketing, and TV advertising.

Lily's work experience also includes being the CEO founder of Babytainer, a company that developed a product for on-the-go parents. Lily served in this role from 2015 to 2016.

Additionally, Lily has held positions at DIGITEKA as Video Technology - Sales & International business development, Matomy as an SEO Manager, Empowernet International Pty Ltd as an Events Assistant, and ASUP Bresil as an Event & Marketing Coordinator.

Lily M. completed their education with a Master of Management degree from the University of Technology Sydney in 2012. Prior to that, they earned a Bachelor of Business Administration degree in Marketing/Marketing Management from Australian Catholic University in Melbourne from 2009 to 2010. In 2007, they obtained a DUT GEA degree in Accounting & Management from Université Claude Bernard Lyon 1. Additionally, Lily M. completed an intense Portuguese course at Pontifícia Universidade Católica do Rio de Janeiro in 2012. Their previous education includes attending Cité Scolaire Internationale de Lyon from 2004 to 2007. Lily M. has achieved certifications such as the Google Analytics Individual Qualification from Google in November 2016 and the SEO Toolkit Exam for Advanced Semrush Users from Semrush.