Sabdezar Ilahi has extensive experience in the technology and film industries. In 2020, they became the Co-Founder and Chief Content Officer of Challau, where they are responsible for all digital content related to the company's Metaverse technologies and product offerings. Previously, they Co-Founded Propelmee and served as its Chief Strategy Officer from 2017-2020. In 2011, they founded Riley Metcalf, a management consultancy firm that provided marketing, management and strategy support to technology start-ups. In 2013, they took multiple film production courses at Raindance Film School London and created a 35 minute documentary on a miniature furniture artist.
Sabdezar Ilahi holds a Bachelor of Business Administration (BBA) in Marketing/Marketing Management, General from the Institute of Business Administration (1986-1989). Sabdezar also holds a Master of Business Administration (MBA) in Marketing and Finance from the Lahore University of Management Sciences (1991-1993).
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