Challenge Dairy Products, Inc.
Ben Hanson is a seasoned Category Manager at Challenge Dairy Products, Inc., with a robust background in category management across leading companies in the industry. Prior experience includes serving as Associate Category Manager at Blue Buffalo, where expertise was demonstrated in advising sales teams, leveraging consumer insights, and engaging with major retailers like Walmart and Kroger. Ben also held roles at General Mills, contributing significantly during challenging market conditions, and at Honeywell, where marketing initiatives generated substantial revenue. Ben holds a Bachelor of Science in Business with a focus on Marketing from the University of Minnesota's Carlson School of Management.
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Challenge Dairy Products, Inc.
Challenge Dairy Products, Inc. is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Challenge Dairy has had a tradition for natural, quality dairy products since 1911. Challenge Butter is the largest selling brand in the West. Challenge also markets Danish Creamery Butter, a strong brand in Southern California and the San Joaquin Valley. Very early, the management of Challenge recognized the elements of successful butter marketing: consistent quality, consistently promoted. By refusing to sell any butter that did not meet the highest standards, Challenge built a reputation for quality throughout the Western States.