Challenge Dairy Products, Inc.
Humberto Rodriguez has extensive experience in the foodservice and dairy industries, currently serving as Vice President of the Foodservice Division at Challenge Dairy Products, Inc. since September 2013. Prior to this role, Humberto held various positions at Dean Foods, including Sales Manager and Distribution Manager, and contributed to Event Merchandising Inc. as Branch Manager until December 2022. Additionally, Humberto worked as a Facility Merchandising Manager at Hollandia Dairy. Humberto’s career began at Dean Foods, where roles included Project Assistant and Sales from June 1999 to January 2002. Education was pursued at Santa Ana College from 1988 to 1990.
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Challenge Dairy Products, Inc.
Challenge Dairy Products, Inc. is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Challenge Dairy has had a tradition for natural, quality dairy products since 1911. Challenge Butter is the largest selling brand in the West. Challenge also markets Danish Creamery Butter, a strong brand in Southern California and the San Joaquin Valley. Very early, the management of Challenge recognized the elements of successful butter marketing: consistent quality, consistently promoted. By refusing to sell any butter that did not meet the highest standards, Challenge built a reputation for quality throughout the Western States.