Challenge Dairy Products, Inc.
Jamie Willetts is an experienced sales professional with a strong background in retail sales management across various sectors, including dairy products, consumer goods, and food products. Currently serving as Vice President of Retail Sales at Challenge Dairy Products, Inc., Jamie leads business development across mass, club, and wholesale channels. Previous roles include Senior Retail Sales Director and Director of Retail Sales at Challenge Dairy, Director of Retail Sales for Walmart, Sam's Club, and Meijer at The Master Lock Company, and Director of Customer Development for Walmart and Sam's at Mizkan America. Jamie's career includes significant positions at Colgate-Palmolive and Campbell Soup Company, focusing on account management, business development, and strategic planning. Jamie received a Bachelor of Business Administration in Marketing from Lamar University.
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Challenge Dairy Products, Inc.
Challenge Dairy Products, Inc. is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Challenge Dairy has had a tradition for natural, quality dairy products since 1911. Challenge Butter is the largest selling brand in the West. Challenge also markets Danish Creamery Butter, a strong brand in Southern California and the San Joaquin Valley. Very early, the management of Challenge recognized the elements of successful butter marketing: consistent quality, consistently promoted. By refusing to sell any butter that did not meet the highest standards, Challenge built a reputation for quality throughout the Western States.