Challenge Dairy Products, Inc.
Jennifer Roper (Weaver) serves as the Sr. Sales Director for Grocery at Challenge Dairy Products, Inc. since November 2019, previously holding the role of National Sales Director. Jennifer's extensive experience in sales management includes significant positions at Kellogg Company, where responsibilities spanned customer marketing for Pop Tarts and retail sales management for cereal brands. Prior roles include National Account Manager at Pinnacle Foods Group LLC, focused on the Kroger account, and Customer Business Manager at Hillshire Brands (Sara Lee) for various frozen products. Jennifer's career began with a Category/Product Management internship at Dawn Food Products. Jennifer holds a BBA in Food & Consumer Packaged Goods Marketing from Western Michigan University.
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Challenge Dairy Products, Inc.
Challenge Dairy Products, Inc. is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Challenge Dairy has had a tradition for natural, quality dairy products since 1911. Challenge Butter is the largest selling brand in the West. Challenge also markets Danish Creamery Butter, a strong brand in Southern California and the San Joaquin Valley. Very early, the management of Challenge recognized the elements of successful butter marketing: consistent quality, consistently promoted. By refusing to sell any butter that did not meet the highest standards, Challenge built a reputation for quality throughout the Western States.