Challenge Dairy Products, Inc.
John Whetten, currently retired, has extensive experience in the food industry, particularly with Challenge Dairy Products, Inc. where John served as Coordinator of Humanitarian Food Aid, CEO, and President. Prior to this, John held a position as Director of Marketing and Business Development Manager at The Clorox Company. John holds a Master of Business Administration (MBA) from the University of California, Berkeley and a Bachelor of Science (BS) in Business Administration and Management from Brigham Young University.
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Challenge Dairy Products, Inc.
Challenge Dairy Products, Inc. is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Challenge Dairy has had a tradition for natural, quality dairy products since 1911. Challenge Butter is the largest selling brand in the West. Challenge also markets Danish Creamery Butter, a strong brand in Southern California and the San Joaquin Valley. Very early, the management of Challenge recognized the elements of successful butter marketing: consistent quality, consistently promoted. By refusing to sell any butter that did not meet the highest standards, Challenge built a reputation for quality throughout the Western States.