Challenge Financial
Luiz Rodriguez is an experienced financial professional with a strong background in managing branches and analyzing sub-prime automobile loans. Since April 2012, Luiz has served as Branch Manager at Challenge Financial, overseeing the purchase of loans from independent and franchise dealerships while adhering to CFS guidelines. Prior to that, Luiz held a similar position at Lobel Financial from June 2005 to February 2012, focusing on indirect lending through Southern Arizona dealerships. Luiz began a career in the industry as an Assistant Manager at Casa de Muebles, Inc. from May 1979 until June 2005. Educational background includes completion of studies at Cholla High School.
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Challenge Financial
Challenge Financial Services is an indirect auto finance company serving markets through out the Southwest region. We purchase and service sub-prime auto loans originated by independent and franchise dealers. In operation since 1994, Challenge is a privately-held, family owned business with more the $80,000,000 is outstanding receivables under management. Challenge Financial's capital structure depends on a private pool of investment that secures our primary operating line of credit. The key to our success has been establishing close, long-term relationships with our dealers. By maintaining a full service local office in each market we serve, Challenge is able to deliver a superior level of service, convenience, and market focus to our dealers, and our customers.