Etienne Giguère-Allard

Etienne Giguère-Allard has a diverse work experience in various marketing and consulting roles. Etienne started their career as a School Tutor at Commission scolaire de Montréal in 2008. Etienne then interned as an Analyst at Ad hoc recherche in 2012, where they assisted in market research projects. Etienne worked as the Manager of the HEC Montreal Panel at HEC Montréal in 2012-2013. Etienne then joined FLY Conseils as an Online Marketing Advisor from 2013-2015. Etienne served as the Strategy Director at Globalia Agence Web in 2015-2016, where they managed a team of strategists and was responsible for client relationships and online performance optimization. Etienne worked as a Consultant at Callosum Marketing Inc. from 2016-2017. Etienne then joined Collège de Rosemont as a Digital Marketing Advisor in 2017-2019. Etienne is currently serving as the Marketing Director at ChallengeU since November 2019.

Etienne Giguère-Allard has a strong educational background in marketing. Etienne obtained a Master of Science in Administration with a specialization in Marketing from HEC Montréal in 2012. Prior to that, they completed their Bachelor of Business Administration in Marketing at HEC Montréal in 2011. Before attending university, they obtained a DEC in Business/Commerce from Collège de Maisonneuve in 2008.

In addition to their formal education, Etienne has obtained various certifications to enhance their professional skills. These include the HubSpot Inbound Sales Certification from HubSpot in 2016, the Inbound Certification from HubSpot in 2015, the Bing Ads Accredited Professional certification from Microsoft in 2014, and the Google AdWords Certification Program: Individually Qualified certification and Google Analytics certification from Google in 2013.