Philippa Smears

Philippa Smears currently serves as a Partner at Chameleon Collective, specializing in International Marketing, CRM, Lifecycle, and Loyalty, with a focus on leading Dev OPs through the migration and implementation of a Customer Data Platform (CDP) and new Email Service Providers. Previously, Philippa worked as a Customer Marketing & CRM Consultant at Chelsea Football Club, where efforts led to the CRM team being recognized for delivering valuable insights. Philippa's extensive experience includes serving as Senior Director of Customer, Trade, and Onboard Marketing at Virgin Voyages, where contributions were instrumental in developing the marketing strategy for new cruise ships. Additional roles include senior management positions at Ryder System, Inc., Norwegian Cruise Line, and Tate & Lyle, as well as an MBA internship focused on international market research. Philippa holds an MBA from Esade and has further education from Northwestern University's Kellogg School of Management and a B.A. in Hispanic Studies from UCL.