Chameleon Strategies
Hjörtur Smárason is a Partner at Chameleon Strategies, a Founder & Lead Strategist at Saltworks, and the Founder and Principal of the School of Astronaut Leadership Training. Hjörtur has a background in anthropology and business, with expertise in tourism development, sustainable strategies, place branding, and crisis management. They have also served in advisory roles, board memberships, and executive positions in various organizations within the tourism and branding industry. With a wealth of experience and knowledge, Hjörtur is a respected figure in the field of leadership, branding, and strategic communication.
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Chameleon Strategies
Chameleon Strategies is an award-winning partner to the hospitality, travel, and services industries. We leverage leading technology and build strategies to provide our clients with sustainable and inclusive solutions to grow, engage their stakeholders, and inspire consumers. Our interdisciplinary teams and partners are located in Asia, Europe, and North America. Since 2008, we are an Affiliate Member of the United Nations World Tourism Association (UNWTO). Since 2019 we are members of the board of Affiliate Members of the UNWTO.