Hjörtur Smárason

Hjörtur Smárason is a Partner at Chameleon Strategies, a Founder & Lead Strategist at Saltworks, and the Founder and Principal of the School of Astronaut Leadership Training. Hjörtur has a background in anthropology and business, with expertise in tourism development, sustainable strategies, place branding, and crisis management. They have also served in advisory roles, board memberships, and executive positions in various organizations within the tourism and branding industry. With a wealth of experience and knowledge, Hjörtur is a respected figure in the field of leadership, branding, and strategic communication.