Diane Lu

Head of technology and digital service

Diane Lu is currently the Head of Technology and Digital Service at CHANEL, where they drive innovation in digital transformation and CRM strategies. With a strong background in digital marketing, Diane previously served as a Sr Division CRM & Analyst Manager at L'Oréal, where they led multiple award-winning digital projects. Their career also includes significant roles at Clarins, Motorola Mobility, and ELCA, showcasing expertise in e-commerce, CRM, and digital strategies. Diane holds a Master’s Degree in Direct & Interactive Marketing from New York University and a Bachelor’s Degree in Economics from National Taipei University.

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