Franciele B.

Franciele B. is a seasoned professional in CRM and marketing strategies, currently serving as a Salesforce Marketing Cloud & CRM Consultant at CHANEL since June 2023, while simultaneously holding the position of Strategy Manager at Luck & Co since May 2022. With a robust background in multichannel CRM project management and strategy development across various industries, including significant roles at Valtech and Lojas Renner S.A., Franciele excels in driving e-commerce revenue through innovative strategies and team leadership. Academic credentials include an MBA in Leadership and Organizational Strategy and a Bachelor's in International Relations with a focus on Marketing and Business from ESPM.