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Andy Binns

Managing Principal

Andy works with CEOs and senior teams to lead significant business change. He has been a consultant for over thirty years, at Change Logic, IBM, and McKinsey & Co. At IBM, he worked to establish internal start-ups to generate organic growth, for which he was recognized with an award from IBM’s Vice-Chairman.


Andy focuses primarily on advising senior teams in technology and media firms, including semiconductor, software, health technology. He has worked extensively helping these firms make and execute strategic choices to transition to a new business model.


Andy is a frequent guest speaker and lecturer both for companies and business schools. Andy has published widely, including as co-author of ‘Three Disciplines of Innovation’ in the California Management Review (named Best Article 2020), 'Ambidextrous CEO' in the Harvard Business Review, the 'Art of Strategic Renewal' in the MIT Sloan Management Review and a book chapter on 'Getting Started with Ambidexterity'. He is an Executive Fellow in the Center for Future Organization at the Drucker School of Management.


Andy holds a Master’s degree from Loyola University, Chicago, and a Diploma in Marketing from the UK Chartered Institute of Marketing. He studied political science at New York University and earned a BA (Hons) in that subject from Sussex University in the UK.

Roles at Change Logic

  • Managing Principal

    Current role


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