Bill Chidley

Bill Chidley is a Partner and Co-Founder at ChangeUp, Inc., where since November 2014, the role includes serving as the Executive Director of Strategy, focusing on enhancing performance through outstanding brand experiences. Prior to this, Bill held the position of Senior Vice President at Interbrand/Design Forum from November 2007 to April 2014, where leadership was provided to a multi-disciplinary team delivering global retailer solutions for Procter & Gamble. Bill also served as Vice President of Strategy at Interbrand from January 2004 to 2007, synthesizing data and insights to develop actionable brand strategies across North America. Earlier career experience includes the role of Chief Creative Officer at Design Forum from January 1995 to October 2003, directing the design of retail experiences for various sectors. Bill Chidley earned a Bachelor's Degree in Industrial and Product Design from the University of Cincinnati.