Channel Fusion
Eric Modracek is an experienced digital marketing professional and sports coach with a robust background spanning over two decades. Currently serving as SEM Manager at Channel Fusion since August 2018, Eric oversees SEM digital services for major national brand dealers. Previously, Eric has held significant roles such as SEM/PPC Marketing Strategist at Leverage, where responsibilities included establishing external agency services, and Digital Marketing - Campaign Analyst II at Hibu, cultivating over a decade of digital marketing expertise. Additionally, Eric has experience in managerial positions at Yellowbook USA and earlier in sports journalism as a Freelance Sportswriter for Gazette Communications. As Head Coach of Boys Tennis at Prairie High School since March 2003, Eric has led up to 30 players in organizing tournaments and practices. Eric holds a Bachelor's degree in English and Physical Education from Coe College.
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Channel Fusion
Founded more than 20 years ago, Channel Fusion provides brands and their channel partners with an ecosystem of channel marketing technologies, solutions and services. By coupling innovative technologies, industry expertise and a relentless customer-focused support team, we provide a unique combination of platforms, products and people. Our purpose is simple: inspire our clients to achieve their desired outcomes by transforming channel marketing into impactful business results. We do this by ensuring an understanding of your desired outcomes first and then deploying tailored solutions using a disciplined process to achieve those outcomes. Once a program is operational, our support team of Fusers becomes an extension of your brand to ensure your channel partners have an optimal customer experience while maximizing their marketing investment in your brand. Our account leadership teams stay involved every step of the way to ensure programs continue to exceed expectations and drive your desired outcomes.