Channel Fusion
Lena C. is a seasoned professional in digital content strategy and marketing communications with extensive experience across various industries. Currently serving as a Digital Content Strategist at Channel Fusion since September 2019, Lena develops engaging content for B2B clients and executes tailored marketing strategies. Previous roles include Content Editor for a major global manufacturer's website, and multiple positions in bakery operations, including cake decorating. Lena has a strong background in marketing, having led branding campaigns for educational institutions and provided strategic marketing services to small businesses and nonprofits. Additionally, Lena holds a PMP® certification in Project Management and has a graphic design-related background with degrees from the University of Minnesota and Minneapolis College.
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Channel Fusion
Founded more than 20 years ago, Channel Fusion provides brands and their channel partners with an ecosystem of channel marketing technologies, solutions and services. By coupling innovative technologies, industry expertise and a relentless customer-focused support team, we provide a unique combination of platforms, products and people. Our purpose is simple: inspire our clients to achieve their desired outcomes by transforming channel marketing into impactful business results. We do this by ensuring an understanding of your desired outcomes first and then deploying tailored solutions using a disciplined process to achieve those outcomes. Once a program is operational, our support team of Fusers becomes an extension of your brand to ensure your channel partners have an optimal customer experience while maximizing their marketing investment in your brand. Our account leadership teams stay involved every step of the way to ensure programs continue to exceed expectations and drive your desired outcomes.