Channel 4
Becca Cammidge is a seasoned social strategist with extensive experience in digital marketing and account management. Currently serving as a Senior Social Strategist at Channel 4 since September 2021, Becca has progressively developed expertise in social strategy through previous roles, including Social Strategist and Junior Social Strategist at the same organization. Prior experience includes positions as a Digital Account Manager and Digital Senior Account Executive at Finn, as well as an Account Executive at Pick & Mix Marketing. Initial career steps included visual merchandising at TOPSHOP TOPMAN and an internship in buying at Harvey Nichols. Becca holds an MSc in Consumer Analytics and Marketing Strategy and a BA (First Class Honours) in Fashion Marketing from the University of Leeds.
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Channel 4
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Channel 4 is a publicly-owned, commercially-funded public service broadcaster. Channel 4 works across television, film and digital media to deliver its public service remit, as outlined in the 2003 Communications Act and most recently the 2010 Digital Economy Act.