Daniel Martin is an experienced analytics professional with a background in statistics and finance, having earned a Bachelor of Science and a Bachelor of Commerce from the University of Auckland between 1998 and 2002. Daniel’s career includes roles such as Lead Insight Analyst and Insight Manager at Aimia Inc from 2012 to 2016, and a Senior Analyst at Marketing Metrix from 2008 to 2012. Daniel also worked as a VIP Senior Data and Insights Manager for The LEGO Group from 2019 to 2020 and currently holds the position of Analytics Lead, Viewing & Marketing at Channel 4, starting in 2025. Additionally, Daniel is involved in several senior management roles within The LEGO Group related to marketing projects and performance, digital insights, and CRM.
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