Iain Walters

Iain Walters is the Head of Marketing, Digital Marketing & Marketing Partnerships at Channel 4 since January 2023, responsible for leading key areas of marketing, particularly in streaming. Prior to this role, Iain served as the Regional Head of Marketing at FREE NOW, overseeing teams in multiple countries to enhance the company's marketing strategies. Iain has a strong background in brand and digital communications, demonstrated during tenure as Brand & Digital Communications Director at Openreach, where Iain guided a major rebranding effort. Experience also includes roles at Glue Home, Google, King, and Procter & Gamble, contributing to successful marketing campaigns and product launches across various industries. Iain holds an MA in History from The University of Edinburgh.