Mihir Haria-Shah

Mihir Haria-Shah is a Customer and Commercial Leader at Channel 4 since January 2023, and has been serving as a Mentor at Media For All [MEFA] since April 2020. Previously, Mihir held significant roles at Anything is Possible as Head Of Media and Head Of Broadcast from January 2021 to December 2022, and at Total Media as Head of Broadcast and Broadcast Account Director from November 2016 to December 2020. Early career experience includes positions as an Account Manager at MEC (September 2013 - November 2016), a Graduate Trainee at Aviva UK (September 2011 - August 2013), and a Junior in the Claims Team at Libra Insurance Services Ltd (June 2010 - September 2010). Mihir completed a two-year graduate scheme at Aviva consisting of four six-month rotations. Mihir holds a degree from the University of Nottingham, attended Brampton College, and has been actively involved in various media roles throughout the career.