Melissa Goodwin

Melissa Goodwin is the current Head of Commercial Development at Channel 5. Melissa has over 10 years of experience in business development and consulting, with a focus on the media and entertainment industry.

Goodwin started their career as a Media Consultant with MB Consulting, where they worked on projects involving the digital marketing and exploitation of film releases and TV series. Melissa also consulted on the off-air commercialisation of a TV series internationally.

In May 2011, Goodwin joined mBlox as VP Business Development, EMEA. In this role, they were responsible for developing the market proposition and go-to-market strategy for new business lines and mobile payments (non SMS). Goodwin also managed the new business areas in APAC.

Goodwin joined Channel 5 in March 2013 as Head of Commercial Development. In this role, they are responsible for leading the development and delivery of the company’s digital engagement services business and strategic partnerships.

Melissa Goodwin reports to David Lynn, Director. Melissa Goodwin works with Dominic Selby - Head of Broadcast Operations, Caj Sohal - Head of Sport, and Gary Franklin - Head of Forecasting.