We analyze brands and make strategic recommendations based on a deep understanding of story and character—what we call the Story Framework approach.

Analysis through the Story Framework approach focuses on the meaning and purpose of a brand. It is about connecting with the audience on an emotional level—helping the audience members to identify with and recognize themselves in the brand.

Advertising

Consulting

Marketing

Character

David Altschul

Meg Korpi

Steve Morato

Ken Abrams

Jim Hardison

Jerry Healy

Abeer Hammad

Creative Team

Teams at Character

Creative Team