Sayantan Bhattacharya

Sayantan Bhattacharya has a diverse work experience in digital marketing and performance analysis. Sayantan is currently working as a Senior Performance Marketing Analyst at Chargebee since June 2022. Before that, they worked as a Digital Marketing Manager at Simplify360 from January 2022 to May 2022, where they were responsible for strategizing and executing various marketing activities. As a Digital Marketing Specialist at the same company from August 2020 to December 2021, Sayantan successfully increased conversion and consideration through various marketing collateral and optimized conversions using web analytics and CRM data.

Prior to their roles at Simplify360, they worked as a Digital Marketing Executive at Webenza India Pvt. Ltd. from December 2018 to August 2020. Their responsibilities included planning and executing digital marketing strategies for clients and creating effective social media strategies. Sayantan also has internship experience in digital marketing, having worked as a Digital Marketing Intern at redBus in 2018, where they developed social media strategies and content. Sayantan also interned at ABP Group in 2018, where they created daily reports on lead generation and optimized campaigns and landing pages.

Before venturing into digital marketing, Sayantan worked as a freelance editor, writer, and fact-checker, creating content and writing case studies and blogs for tech clients. Sayantan also has experience as an Emcee at ABP Group in 2017.

Overall, Sayantan Bhattacharya has a strong background in digital marketing, performance analysis, content creation, and strategic planning.

Sayantan Bhattacharya holds a Post Graduate Diploma in Media Management - Digital marketing from the Indian Institute Of Social Welfare and Business Management. Sayantan completed this program during an unspecified period of time.

In 2011, Sayantan began pursuing their Bachelor of Commerce degree (BCom Hons.) with a focus on Marketing at the University of Calcutta, which they successfully completed in 2014.

Moreover, Sayantan has obtained several certifications to enhance their skills. These include the Google Analytics Advanced certification from Google, earned in April 2018, and the Google Analytics Beginners certification, also from Google, acquired in March 2018. Additionally, they obtained a certification named "Google Digital Unlock," granted by the ISB Executive Education institution. The specific month and year of acquisition for this certification are not provided.