Rachel Johnston has a diverse work experience in the field of marketing and social media. Rachel is currently the Founder & CEO of Sunset Social, a position they have held since January 2022. Rachel is also a member of the Marketing Advisory Board at Georgia State University since October 2022.
Prior to these roles, Rachel worked as the Head of Social Media Marketing at Charityvest, Eskuad, Infinite Giving, and Smart City Expo USA, starting from April 2022 and continuing into the future. Rachel also served as the Email Marketing Manager at Startup Battle starting in June 2022.
Rachel began their career as a Marketing Account Manager at Cadencey in May 2021 until January 2023. Rachel also held positions at Cadencey as a Social Media Manager and a Social Media Marketing Intern.
Additionally, Rachel worked as a Marketing Management Intern at Georgia State University Athletics from February 2021 to April 2021. Rachel has also served as the Vice President of Programming at the American Marketing Association at Georgia State University from December 2019 to July 2020.
Rachel Johnston completed their education at various institutions in the field of business administration and marketing. Rachel obtained their Bachelor of Business Administration (BBA) with a major in Marketing and a minor in Entrepreneurship from the Georgia State University - J. Mack Robinson College of Business between 2019 and 2021. Prior to that, they attended the Georgia State Honors College from 2018 to 2021, also earning a BBA in Marketing and a minor in Entrepreneurship. Rachel began their collegiate journey at Georgia State University Perimeter College in 2018, where they completed their Associate of Science degree in Business Administration before transferring to the main campus.
In addition to their academic degrees, Rachel acquired a number of certifications related to their field. These include the Hootsuite Platform Certification from Hootsuite in November 2020, Cultivating Cultural Competence and Inclusion from LinkedIn in April 2020, Learning Mailchimp from LinkedIn in March 2020, Enterprise Design Thinking Practitioner from IBM in February 2020, Advertising on Facebook, Advertising on Instagram, Advertising on YouTube, Become a Social Media Marketer, Introduction to Graphic Design, Marketing on Facebook, Marketing on Instagram, Marketing on Snapchat, Marketing on Twitter, Social Media Marketing Foundations, Social Media Marketing for Small Business, Social Media Marketing with Facebook and Twitter, Social Media Marketing: Managing Online Communities, and Social Media Marketing: ROI from LinkedIn in November 2019. Additionally, they obtained CPR & AED certification from the American Red Cross in 2019, although the month of completion is unspecified.
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