Marlena Fitts is a seasoned business development executive with extensive experience in product marketing and strategic business initiatives across multiple organizations. Currently serving as Vice President of Business Development at Charles River Development since November 2021, Marlena has a proven track record in aligning sales targets with product strategies at prior roles including Director of Product Marketing at Solovis and Front Office/IBOR Global Product Marketing at SimCorp. With earlier positions at Milestone Group, Advent Software, IGEFI, PwC Consulting, and Investors Bank & Trust, Marlena has demonstrated expertise in market analysis, go-to-market strategies, and client management, complemented by educational credentials from Bentley University and Babson College in finance and communications.
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