Patrick Gerlach

Patrick Gerlach is an experienced professional in Salesforce solutions, currently serving as a Senior Salesforce Solutions Engineer at Charles River Laboratories since April 2021. In this role, Patrick has successfully led a Lead Optimization project resulting in a 61% increase in lead velocity through the implementation of custom flows, apex code, LWC, and Account Engagement (Pardot) integration. Additionally, Patrick has taken on the role of Technical Lead for the implementation of Marketing Cloud Personalization. Prior to this position, Patrick held various roles, including Salesforce Administrator at Tripwire and Roaming Hunger, where responsibilities included administering Salesforce and managing lead volumes efficiently. An accomplished sales representative with earlier experience at Paychex and GateHouse Media, Patrick has demonstrated a strong ability to drive sales growth and deliver high-quality customer service. Educational qualifications include a Bachelor of Science in Business Administration from the State University of New York at Fredonia.