Lisa Arrfelt

Lisa Arrfelt has a robust background in product management with extensive experience across various industries. At Charles Schwab, Lisa served as the Head of Product for Self Service & Wealth Experiences, managing a team of 8 PMs and 11 scrum teams, and overseeing critical product areas for 34 million accounts. Prior experience includes working as a Managing Director for an independent consultancy, focusing on strategic initiatives for direct-to-consumer businesses, and holding senior roles at Levi Strauss & Co. and SEPHORA, where impactful contributions were made in global e-commerce, marketing technology, and mobile strategy. Lisa began a career at CGI, where leadership was demonstrated in product development for major telecom providers. Education includes an MBA from Saïd Business School, University of Oxford, and a BA in Business from Southwestern University.