Vanessa Soto

Vanessa Soto is an experienced marketing professional with extensive expertise in client retention, digital advertising, and integrated marketing strategies. Currently serving as the Marketing Director for Client Retention Marketing at Charles Schwab, Vanessa has successfully established a Demand Center program to enhance client email marketing. Previous roles at Charles Schwab include directing the marketing strategy for the TD Ameritrade Integration & Customer Experience, as well as overseeing the digital strategy and merchandising program. Vanessa's experience extends to leadership positions at The Clorox Company, CBS Interactive, and various advertising agencies, where responsibilities included managing high-profile campaigns and digital initiatives for renowned brands. Vanessa holds a Bachelor of Arts in Interdisciplinary Studies from the University of California, Berkeley, and certifications in life and career coaching.