Irene de Armas Hernández

Irene de Armas Hernández is a seasoned digital marketing professional with extensive experience in various roles across prominent companies. Currently serving as the Digital Marketing Distributed Commerce Manager at Charlotte Tilbury Beauty since 2022, Irene previously held positions such as Digital Marketing Manager and EMEA Media Specialist at Deckers Brands from 2019 to 2022. Early career experiences include roles as Paid Media Executive at We Are Social and Media Activation at Essence, as well as marketing trainee positions at Clínicas NeuroVitalia and Kotufas Mundo Chuches S.L., where accomplishments include launching innovative projects and developing successful marketing strategies. Irene holds an MSc in Strategic Marketing from Cranfield School of Management, further enhancing expertise in the marketing field.