Sam Wahab

Sam Wahab serves as the Global Head of Gaming & XR at Charlotte Tilbury Beauty since May 2022, where responsibilities include leading global partnerships in Gaming, NFT, and the Metaverse, as well as launching a Twitch channel. Prior to this role, Sam was the Creative Development Lead at ADVNCR, overseeing creative initiatives for major clients including Microsoft and Twitch. Sam's experience in the entertainment and gaming sectors also includes a Marketing Manager position at Red Bull, where project management of key events was a focus, and earlier roles at ScoopCity as General Manager and at Viacom in business development for MTV Arabia. Educational qualifications include a Bachelor of Arts in Marketing from the Lebanese American University and a foundational education from the American Community School in Beirut.