Rachael Rankin

Rachael Rankin is an accomplished marketing professional with extensive experience in brand strategy and marketing management across various industries. Currently serving as the General Manager of Brand at Chartered Accountants Australia and New Zealand since August 2022, Rachael focuses on attracting the next generation of talent to the accounting profession. Prior to this role, Rachael held positions such as General Manager of Marketing (acting) and Marketing Strategist at Mortgageport, and Head of B2B Marketing at HSBC, where strategic marketing initiatives were developed to drive growth. Rachael's career includes significant roles at Export Finance & Insurance Corporation, Teradata, Australian Financial Publications, and Insto, contributing to a solid foundation in marketing functions and brand development. Rachael holds a Bachelor's degree in Economics and Marketing from the University of Tasmania.