Jorge Ignacio Martínez Alcorta

Jorge Ignacio Martínez Alcorta has a diverse work experience. Jorge Ignacio started their career as the Jefe de Marketing Digital at Mundo Fit Inc., where they focused on consolidating the company's image and expanding communication channels. Jorge Ignacio then worked as a Digital Planner at Atomikal Marketing Digital, where they analyzed digital strategies for brands such as Axe and Coca-Cola. After that, they served as the Digital Director at Playproducciones, leading the company's digital business and successfully securing major accounts like Reniec and Latina.

Martínez Alcorta then joined Grupo Vital Perú as an Especialista en Marketing Digital, where they implemented multiple digital projects and successfully launched various initiatives. Subsequently, they joined Universidad Peruana de Ciencias Aplicadas as a Professor, teaching courses on Marketing Digital and creating the new course "Marketing Digital" for the Communication & Marketing department.

In 2018, Martínez Alcorta became the Jefe de Marketing Regional at Chazki, where they were responsible for developing marketing strategies, managing sales pipelines, and overseeing brand management. Jorge Ignacio achieved significant results, including an 8x increase in lead acquisition in 2020.

In 2021, Martínez Alcorta expanded their teaching career by joining Pontificia Universidad Católica del Perú as a Profesor universitario, where they excelled in remote teaching practices. Jorge Ignacio also joined StartUPC as a Mentor, providing specialized guidance in marketing and growth strategies to start-ups.

Overall, Martínez Alcorta has a proven track record in marketing, digital strategy, brand management, and teaching, with a focus on driving results and achieving success in various industries.

Jorge Ignacio Martínez Alcorta completed their Bachelor's degree in Communications with a concentration in Advertising from Pontificia Universidad Católica del Perú in the years 2003 to 2010. Subsequently, they pursued a Diploma in Digital Marketing from Universidad Peruana de Ciencias Aplicadas, which they completed from 2014 to 2015. Lastly, Jorge pursued a Master's degree in Marketing and Commercial Management from Universidad Peruana de Ciencias Aplicadas, completing it from 2016 to 2017. Their education background primarily focuses on marketing, advertising, and communication studies.