Shavanna M.

Chief Executive Officer at Checkin

Shavanna M. has a diverse work experience in various industries. Shavanna is currently the Chief Executive Officer (CEO) of Checkin, a company that facilitates meaningful conversations within communities. Prior to their role at Checkin, Shavanna worked as the Member Development Lead, where they recruited micro-creators and influencers for the company's beta product.

Before their work at Checkin, Shavanna served as the CEO of Bloompop for 8 years. In this role, they managed engineers, UI/UX designers, and led business development and customer service for hundreds of florist partners and corporate clients. Shavanna transitioned the company from a consumer-based floral marketplace to a B2B operation, serving corporate clients with subscription floral services. Shavanna also launched and managed Freshcut, a B2B online marketplace connecting international flower farms to local florists.

Shavanna's earlier experience includes working at Rosetta Stone as a Senior Manager of Digital Sales and Marketing, where they led a team responsible for email, affiliate, display, social, PPC, and mobile sales and marketing. Shavanna also served as the Social Media Manager, overseeing strategy, content, community interactions, and sales for Rosetta Stone's social communities.

Prior to their roles at Rosetta Stone, Shavanna worked as a Community Organizer at The Craft Factory, organizing DIY workshops and other craft events. Shavanna was also a member of the Community Team at Meetup.com, where they helped members and organizers in running successful community organizations and served as the German specialist on the internationalization team.

Shavanna began their career as a Research Assistant at Travel + Leisure Co. and interned at TeenVogue.com, where they gained experience in content management, copywriting, online community engagement, and adapting print content for the web.

Shavanna M. attended Columbia University from 2003 to 2007, where they obtained a Bachelor's degree in Film Studies and Environmental Science. Shavanna then pursued further education at The London School of Economics and Political Science (LSE) from 2007 to 2008, graduating with a Master's degree in Media and Communications. There is no information available regarding their education at The German School of Washington DC.

Links

Previous companies

Meetup logo
Condé Nast logo
Bloompop logo

Timeline

  • Chief Executive Officer

    October, 2021 - present

  • Member Development Lead

    September, 2021