Paul A.

Co-Founder at Cheddar Advertising

Paul A. began their career in 1996 as a Corporal in the United States Marine Corps. In 2001, they joined Direct Web as the Director of Sales and Marketing, where they were responsible for ensuring their level of creativity and strategic planning exceeded their clients' expectations. In 2009, Paul A. moved to Alert Telematics, where they developed and supervised the execution of marketing and sales strategy within the company. In 2012, they founded and bootstrapped Cheddar Advertising, an exceptional boutique digital advertising agency with a staff of 15 full-time team members. Over the last eight years, Paul A. has scouted, developed, and signed over 100 clients in verticals ranging from Home Services, Medical, eCommerce, and everything in between. In 2020, Paul A. began working as a Business Consultant for Yellowbird HVAC and Solar, where they have increased gross revenue by 100% by optimizing lead generations, multi-channel media strategies, and sales team development. Paul is also currently Re-Developing the Yellowbird Sales Process to optimize for conversions and satisfied customers.

Paul A. attended Arizona State University.

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