Yiwen Tao (Evanna)

Yiwen (Evanna) Tao currently serves as the Marketing Manager at CheersYou International Consulting, where responsibilities include researching and formulating marketing strategies and initiating over 20 marketing campaigns. Previous experience includes a role in E-Commerce and Digital Marketing at iTalk Global Communications, Inc., where Yiwen created targeted email campaign plans, helped retain 30% of at-risk customers, optimized website structures, and developed a customer loyalty program. Earlier positions include contributions to fundraising projects at The Nature Conservancy and analysis of financial products at the Industrial and Commercial Bank of China. Yiwen holds a Master's degree in Information Systems from The Johns Hopkins University - Carey Business School and a Bachelor's degree in Management Information Systems from Beijing Language and Culture University.