Alexis Biton is currently the Chief Marketing Officer at Cheerz, where they lead marketing and communication strategies both in France and internationally. With over 15 years of experience, they previously served as CMO at BforBank, where they directed marketing initiatives and contributed to the transformation of the online bank. Alexis co-founded the e-commerce platform Captaindownload.com and launched an online T-shirt shop, Mygeekshirt.com. They started their career as a digital consultant and e-merchandiser, holding significant roles that focused on digital marketing and business growth. Alexis holds a BAC + 5 in Marketing Communication from ISC Paris.
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