Michael Zuna

As chief marketing officer of Cetera, Michael Zuna is responsible for all marketing for Cetera Financial Group, including branding, digital and social marketing, internal and external communications, demand generation, public relations, advertising, and event marketing. He also oversees other key communications initiatives geared at driving brand leadership for Cetera that directly support the company's broader vision of an Advice-Centric Experience® model and is the executive sponsor for the enterprise NPS program across all advisors and employees. Prior to joining Cetera, Zuna served as senior vice president, chief marketing and digital officer of Petco Animal Supplies, where he had oversight of all marketing, e-commerce, and brand-building activities for the company. Before joining Petco, he served as senior vice president and chief marketing officer of Aflac, Inc., where he was responsible for brand-building activities across a comprehensive spectrum of marketing and advertising channels, including the creation of Aflac’s trailblazing One Day Pay℠ initiative. He has extensive financial services marketing experience on behalf of leading companies such as ING Direct, Ameriprise Financial, and USAA.Michael graduated cum laude with a Bachelor of Science from the United States Naval Academy. He has earned numerous professional recognitions in his career, including being named multiple times to the Top 50 Most Influential CMOs list by Forbes magazine.