Alison Vanneste

Alison Vanneste is an accomplished professional with extensive experience in digital marketing and CRM. Currently serving as Head of CRM & Digital Performance at Cheil France since April 2017, Alison oversees loyalty programs, e-commerce strategies, and e-retail communications. Previous roles include Digital Marketing Expert from October 2014 to June 2017, as well as Digital Marketing Director for Women's WorldWide Web. At Accor, from October 2004 to October 2014, Alison held several key positions including New Media Senior Manager, E-CRM Manager, Senior Project Manager, and Product Manager, where responsibilities encompassed social strategy, communication management, and project leadership. Alison holds a Master's degree in sales and marketing from EM Normandie Business School and a Bachelor of Arts with Honours in business from Leeds Beckett University.