Cheil Middle East & Africa
Cressida Pickavance is an accomplished professional with extensive experience in digital business and client management. Currently serving as a Director at Cheil Middle East & Africa since January 2024, Cressida has also held the position of Ambassador at Child's i Foundation since February 2020. Prior roles include Digital Business Director and Head of Business at Cheil UK between February 2020 and August 2023, and Co-Founder of Running Bump from April 2014 to 2020. Cressida has held various client partner roles at organizations such as Brilliant Basics, Zone, and Monitise Create. Early career experience includes technology and client management positions at hooheals, senior client management at MusicQubed, and various roles at Mobile Interactive Group. Cressida holds a degree in Computing for Business from Aston University and attended Bristol Grammar School.
Cheil Middle East & Africa
We’re so much more than an award-winning marketing agency, we build everything from 360 campaigns and retail shops to robots and exceptional user experiences. Our approach is rooted in data & digital innovations, creating enduring ideas for any market, and within any medium. Our driving purpose, is to find creative ways to connect brands and products with people. Cheil Worldwide was established in 1973 in Seoul, South Korea, and now spreads across 6 continents, with over 40 offices, 7 affiliate companies and over 6000 employees. We also happen to be part of the world’s biggest agency network with global counterparts and specialist affiliates including Iris, BMB, McKinney and The Barbarian Group. Our Dubai office is the HQ of the MEA region, but we also have offices in Saudi Arabia, Jordan, Iran, Qatar, South Africa, Nigeria, Ghana, Kenya and Turkey. At Cheil MEA, we’re fuelled by our fighting spirit of ‘TU:HON’ (achieving the impossible).