Katherine Lancaster

Katherine Lancaster has a diverse work experience spanning various roles in marketing and media. Katherine is currently an Associate Media Director at Chemistry, responsible for developing and executing strategic campaigns for clients such as Children's Healthcare of Atlanta. Katherine manages a team of five and handles combined client budgets of $17MM. Prior to this role, Katherine worked as a Media Supervisor, Senior Media Planner/Buyer, and Digital Media Buyer/Planner at Chemistry.

Before joining Chemistry, Katherine was the Show Marketing Manager at The Pittsburgh Cultural Trust, where they successfully strategized marketing initiatives for performances, resulting in a significant increase in ticket sales. Katherine also has experience as a Communications Coordinator at Pittsburgh CLO, where they managed planning and buying for OOH efforts and handled website content and eblast design.

In addition, Katherine served as an eCommerce Content Coordinator at DICK'S Sporting Goods, where they developed SEO-optimized product descriptions and collaborated with various teams to ensure consistent messaging across channels. Katherine also acted as a team leader for an internal content management software system.

Katherine's early work experience includes a role as a Marketing Assistant at American Quality Foods, where they pioneered a webisode series and collaborated on marketing strategies and materials.

Overall, Katherine Lancaster has a strong background in media, marketing, and strategy, and has consistently demonstrated their capability to drive results for their clients and organizations.

Katherine Lancaster holds a Master of Business Administration (M.B.A.) degree in Sports, Arts, and Entertainment Management from Point Park University, which they obtained from 2012 to 2013. Prior to that, they completed their Bachelor of Arts (B.A.) degree in Drama and Mass Communication at the University of North Carolina Asheville from 2007 to 2011. In addition to their formal education, Katherine has also acquired several certifications, such as the Apple Search Ads Certification, Google Ads Video Certification, LinkedIn Marketing Solutions Fundamentals, Google Ads Search Certification, Edge Academy Certified: Marketing Foundations, and Google Analytics for Beginners between the years 2020 and 2023.