Cherished Memories Photography
Christina Tan Fielding has an extensive work experience spanning over several years. christina started their career as a Marketing Development Intern at Sony Entertainment Distribution in 1995, where they interviewed new clients and handled their public relations. Following this, they joined Enterprise Rent-A-Car as a Manager in 1997.
In 2002, they joined Lifetouch and held various roles, including Territory Manager and Area Sales Manager. During their time at Lifetouch, Christina focused on customer satisfaction, employee well-being, and cost control, which led to doubling the portfolio and revenue of the business. christina remained with Lifetouch until June 2021.
From June 2021, Christina worked as a Principal Consultant at Expense Reduction Analysts - North America. In this role, they collaborated with cost reduction specialists to help clients improve cash flow and increase profit margins by leveraging global expense reduction projects and vendor relationships.
Most recently, Christina joined Cherished Memories Photography in January 2023 as the Chief Growth Officer.
Christina Tan Fielding began their education journey in 1993 at Loyola Marymount University. christina pursued a Bachelor of Arts (B.A.) degree in Business/Corporate Communications and successfully completed it in 1996. During the same period, from 1994 to 1996, they also studied Communication Studies at Loyola Marymount University. These educational experiences constituted the foundation of Christina Tan Fielding's academic background.
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Cherished Memories Photography
On September 11, 2001 our journey began. As our country’s landscape changed forever, Cherished Memories was born in Torrance, CA. We started small, first making video montages for special events and partnering with photographers to help post photos online. Realizing our love for photography and itching to get behind the camera again, 2004 brought a new focus for the company. We dropped our wholesale business, traded in the old film gear, picked up the new digital cameras, and continued on a new path. July of 2006 was an exciting time as we purchased an office in downtown Lake Elsinore and moved into our new digs, 1,000 feet of studio space. In July of 2013, the company moved to a new studio off Collier Ave. With a 3,000 sq. foot facility, we researched and developed a new concept to ensure the best customer experience. From an expanded lobby, larger shooting rooms, to our private showroom- we believe we have reached a true milestone in the company. We also implemented new technologies to ensure that customers are always comfortable in our studio. One thing you might notice during a photo session is the ability to view your images in real-time, as they display immediately on the screen. In July of 2015, we moved to a full retail space location off of Railroad Canyon Rd., to be closer to the clients we service. In 2018, we expanded by adding a new studio in Moreno Valley! Today, Cherished Memories Photography services approximately 3000 high school seniors a year, 4000 elementary school children, countless family portraits and business portraits, weddings, bar/bat mitzvahs etc. We are proud to be the official photographer of the Lake Elsinore Storm baseball team, a minor league affiliate of the San Diego Padres. We also work closely with the Lake Elsinore Unified School District, City of Lake Elsinore, City of Wildomar, and many more local and private organizations within the Lake Elsinore Valley.