Craig Kinross Maicd

Craig Kinross MAICD is a seasoned executive with extensive experience in driving growth and digital transformation within the sport, leisure, and hospitality industries. Currently serving as Co-Founder and Executive Director of Cherry Hub, Craig focuses on enhancing customer engagement and loyalty. Previous roles include Non-Executive Director at iVvy, where international growth strategies were implemented, and Business Sale Advisor at InTouch Data, specializing in hotel data management. As Founder and Director of Strategy at MPower MSL, Craig emphasized technology integration for membership organizations, after successfully returning Micropower to profitability as CEO and COO. Earlier experience includes leadership roles at Mincom and Invensys, along with foundational positions at Credit Suisse and KPMG. Craig holds a BCom in Commerce and Accounting from The University of Queensland and a CA degree from Chartered Accountants Australia and New Zealand.