Founded in 2022, we are redefining FMCG distribution in Bulgaria by combining sharp sales execution, cultural marketing, and lean, data-driven logistics.

Our portfolio includes premium soft drinks and spirits, from global icons like fritz-kola to Knut Hansen Gin and Three Sixty Vodka. With a fast-growing national network and 40% year-over-year growth, we partner with brands that want more than shelf presence — they want relevance.

What sets us apart:

• Cultural activation – We turn brands into experiences through street pop-ups, influencer collaborations, and high-impact activations.
• Smart distribution – Fast, focused, and built for speed to market.
• Premium curation – We work only with brands that have a strong identity and uncompromising quality.

We don’t believe distribution is about moving products.
We help ambitious brands win the next generation of consumers.

Cherry Picking Co.

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